May 25, 2023

How to Build a Strong Online Presence as a Real Estate Agent: Tips and Tricks for Success


Business has changed over the years. At one point, the biggest aspiration as a business owner was to operate a thriving brick and mortar. Today, brick-and-mortar businesses are reserved for businesses that must have a physical location. Entrepreneurs and business owners are thriving online by building a strong presence and marketing their products and services accordingly. As a Realtor, you provide a service that requires social interaction, meaning a solid online presence, including social media, is your very best friend. Here are a few tips for capitalizing on a strong social presence.

Leverage Social Media

Social media platforms were created for the very essence of what it means to be a Realtor - use it! Share meaningful content with a great mix and proper balance. Leverage it by sharing tidbits of useful information for home buyers and investors, but also it doesn't hurt to show yourself interacting in the local markets in which you represent, such as visiting a new restaurant, reviewing a new shop, etc. But, one thing that we have learned is that outside of quality content, the best way to win social media is to be consistent. The second-best way is to not only post great content but engage with great content, including liking posts, watching stories, and commenting with other users. 

Email Marketing

The 2021 Facebook outage, which included social media platforms WhatsApp, Facebook, Instagram, and a couple more, proved in real time that regardless of how progressive social media becomes, email can never be obsolete. The shutdown disrupted platform communication for six or seven hours. Undoubtedly agents had intended to promote new listings, updated pricing, and other important messages, but the abrupt interruption ended that. 

Here is a plain example of why an email list is necessary. Social media connections are ‘owned’ by the social media platform. Your email list is yours and can be a lifesaver pending a social media blackout. As long as you have an internet connection, any message intended for your clientele can be successfully delivered.

Search Engine Optimization (SEO)

SEO has seemingly become a bit of a buzzword, and it's because the power of Search Engine Optimization is buzz worthy. Implementing SEO practices in your business, primarily in blog writing and via your website, is key to boosting your rank in Google searches, making you more visible to potential clients.

Post Quality Content (including Photos)

Posting quality content is the foundation of increasing online presence. Realtors can implement every single tip on this list and still miss the mark if the type of content is low quality. When posting online, whether on social media, forums, or on your website, quality content will make or break your business. For social media, it impacts your engagement and visibility. The same as for on the web. The algorithm (social media and search engine) will punish low-quality content.

Create A Professional Website

The era of professional websites is not done. If anything, it's more rewarding in the current climate. A professional website for a realtor showcases you, your practice, and your achievements in the best light. It also increases trustworthiness and credibility. Additionally, hosting a blog on your website can be a game-changer. Posting quality content along with implementing proper SEO increases your visibility and positions you as an expert in the industry.

Building a strong online presence requires work, but it should also be rewarding. The goal is to create a welcoming space that showcases your abilities, your expertise and also helps educate. National Real Estate Management Group understands that building an online presence from scratch can be tough, which is why we have created a marketing kit for our team members, providing the foundation they need to leverage our national presence.

Are you looking to plug in and elevate your business by building a strong online presence? Connect with us today and learn more about all we have to offer.